To promote Sales with POP Display Stands

POP advertising attracts business vision by boundless creativity

POP is the most abundant type in the ad, its style is constantly improved, updated and constantly enrich in the application and development process, therefore it is full of fresh vigor and charm. In the increasingly fierce competition of the goods, in the vagaries of the marketing tools, pop display design advertising attracts business vision by their own boundless creativity and the special store atmosphere created by it, hitting the designer's inspiration. It is not only the power tool for merchandise sales, which is also the vehicle for designers’ competition. It has vitality and is full of beauty meaning and the emotion of art.

Classification of POP styles

From the current market point of view, the common POP styles include the following categories: Sign POP, such as the electric screen set in the shop door, flags and other forms of advertising; Counter POP. The product advertising and sales information placed on the counter in the shop; Display or window display POP. Use the display architecture or three-dimensional shape in the internal space or window in the stores, including dynamic and static two forms; Wall-type POP. It is the print ads directly affixed to the walls, columns, windows, counters and freezers and other walls; Hanging POP. The pop display stands use hanging objects such as balloons, hanging flags, empty packing boxes and decorations to deliver advertising information; Dynamic POP. Dynamic display the advertising styling by motors and other mechanical equipment or natural wind, which can particularly stimulate the visual response of consumers; Packaging the POP. It included the display packaging design, when transport function is complete, it can be used to display goods as a small exhibition by opening or appropriate changes, etc.

POP advertising function:

1.The inform of new products

2.Arouse the consumers' potential awareness. Though advertising using a variety of mass media to convey the impression of enterprises and commodity characteristics to consumers, but when consumers go into the shops, supermarkets and other sale points, perhaps they have forgot intelligence passed via the mass media, and they do not know to buy something from what kind of vendors. As a result, the use of POP hanging or posted in the shops and other sale locations can arouse the awareness of the potential consumers, making them re-memory and reach the buying behavior.

3.It can match with the season and the campaign to create the atmosphere for retail pop displays. In summer, cosmetics company using fit girl bronzed by the sun lying on the beach picture to make POP, hanging inside the shop and the cosmetic store, so that consumers have a strong sense of the season, realize that they need to go easy to the beach, but they need to remember bringing a certain skin care product from one company to protect the skin.

4.To convey goods content instead of a salesman. The POP for selling products is reputed as "silent salesman" and "most loyal" salesman. Because it is posted on the wall, hanging from the ceiling to convey the commodity content and tell the product characteristics, which will not leave and is loyal to their posts.

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