Kitchen Cabinet Network Marketing should Focus on Healthy Development

Two forms in the whole cabinet industry

A new phenomenon appears in the whole cabinet industry, not build the hall, not go into the stores, not to the cabinet merchant join, which establish their own shop, directly looking for consumers through the network, and then let the consumers directly go into their own processing plants to customize kitchen cabinets. Some cabinet companies are making bold attempt in the network marketing in coastal areas in Jiangsu and Zhejiang. In reference to such innovations pros and cons, the sales manager Ma from Zhejiang said: "The benefits is eliminating the need for many intermediate links, saving intermediate cost, a lot of 80s and 90s consumers quite agree this marketing model, but the biggest drawback of this model is that the network is virtual, the credibility of the business becomes the biggest topic of consumers worried about. A lot of consumers are still willing to experience the real kitchen cabinets design sample at the showroom and the online shop is not very intuitive, unreliable for consumers. Another form is group purchase. Group purchase has been sweeping across the country. The rise of group purchase site whipped up a nationwide trend. At the hot group purchase scene, savvy McCain price division again and again defeat the businesses McCain, so that the consumers at present see the satisfaction, thinking that they have got an advantage, and immediately decide to buy. And the businesses also hire a large number of consumers from group purchase.

Group purchase began to have a crisis of confidence

However, in recent years, the group purchase also began to have a crisis of confidence. Regardless of how lively the price division is on the stage, the price is the agreement price discussed by the businesses behind the scenes, consumers really cannot get too much interest. Except to give consumers bargain, businesses must also give some benefits to group purchase site, so the profits of the businesses are difficult to ensure. The resulting consequence is that businesses have to make an issue in quality, after-sales and other factors. Unlike general consumer products, the custom kitchen cabinets update fast; if you cheat on quality, the consequences will be serious.



Marketing strategy for kitchen cabinet

More serious consequence is that many consumers may think that they can get a more favorable price at group purchase, and will no longer buy cabinets through other means, so, the group purchase sites try to "kidnapping" the business, making them to participate in a variety of group purchase. Over time, businesses profits are increasingly meager, the pressure to survive is increasing. The kitchen cabinet is a custom product, its marketing strategy also has its particularity. But regardless of what kind of marketing, raiders remain the same, build brand, increase brand credibility, to enhance brand anti-crisis, etc.

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