Cabinet industry is a huge market. In the next 5-10 years, there will be hundreds of billions of market capacity, the competition of secondary and third class market is increasingly fierce, but the third and fourth class and even the fifth and sixth class market still has huge gaps in the market, so that more businesses have the opportunity to rush to. So far, the cabinet industry is not mature. Industry production standards, marketing standards, and service standards etc. have not formed a uniform standard of science. The big enterprises of cabinet industry are very little. In addition to the OPPEIN, other best kitchen cabinet brands that reach 5 billion annual outputs are very few, not more than 5, and most are in less than two million. There is huge market space, but there is not the formation of so many large enterprises like appliances. The cabinet industry has not shuffle. Cabinet industry is a custom industry, unlike other industries, as it is not a high-tech one, but it is a tedious project, it does not have a complete set of processes, and if there is not a complete procedure, they cannot do well in this industry. The cabinet industry is inseparable from the technology, and also inseparable from the experience.
Concept Innovation of Wooden Cabinet Product
There are five to six kinds of materials for the kitchen cabinet industry products, such as the Wood Grain Kitchen Cabinets, paint cabinets, plastic cabinets, UV cabinets, melamine cabinets, and fireproof board cabinets. And most enterprise's product differentiation is simply designed from the door, product combinations, color, and makes a fuss about the craft, innovation comes from the product itself, they lack of efforts, and cannot do much of the conceptual innovation from product concept. The smart kitchen: kitchen cabinets first put forward the concept, and this is the greatest success of the brand. The cabinet concept innovation is that cabinets introduction of music, while working in the kitchen for cooking you can also listen to music at the same time, and the original kitchen can still be a pleasant place, but it is no longer the kind of boring place. And later, some of the brands also introduce the video to the kitchen, and you can watch the video when you are cooking. The generation of smart kitchen, in fact, is a major change of kitchen space.
Clear Product Positioning of Kitchen Cabinet
We find that most of the cabinet brands in China are "high-end" products. We seldom say our positioning is in the middle or the low end, but the low-end and high-end positioning is very clear. As for cabinet companies, the first things is to clear the product position, you are on mid-end then you are in the mid-end, and high-end for high-end products, low-end for low end products, and then matching the appropriate products for the specific brand. Do not have various products for different class, pay attention to the specific class that you want to launch in the market. Once you clear position your products brand, then you can tightly grasp the market trends.
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