Ceramic Tile Market Situation in China

China Porcelain Tile Market Competition Status

As the domestic real estate industry in recent years gets an unprecedented development, closely around the property associated building walls, the ceramic tile market demand is huge. So far on the market there is nearly 3000 local production of building walls, the floor tile products on the market competition is getting intense. Compared with other industries, many building tile market brands and market concentration are very low, there is no absolute market share of a brand is more than 5%, and home appliances, automobiles, fast moving consumer goods industry market share is highly concentrated in a few leading brand in stark contrast, this is a reflect of the overall low level of marketing to the building materials industry, and porcelain tile manufacturer generally lacks scale economies, lack of the leading brands that lead around the market to a strong business. Also shows that building ceramics market has not formed a stable market structure, the market variable is great.


The Overall Structure of China Ceramic Tile Market

The entire marble floor tiles market in China is in a pyramid-like of high, medium and low market, high-end market accounted for about 10% of the entire market (note: Shanghai, Guangzhou, Beijing is up to 20%). This market will increase along with the rise of the owners taste and disposable income to increase gradually. Market in full swing from 2008,2009,2010 three years the market situation, antique tiles, tile market is thriving, to polished tiles market share half of the country, showing the three pillars of the market structure. In addition, according to the pottery exhibition in Bologna, Italy from October 6 this year, the end of the news, many foreign tile brand porcelain tile manufacturer is wishing to enter the high-end market in China. We can foresee the future the building tile high-end market competition will become increasingly fierce.

Ceramic Tile Sales Channels in China

The channel model of tiles in China is intricate circulation, such as the wholesale building materials, building materials store, brand stores, HyperTerminal, real estate companies, engineering and decoration company direct supply and building materials supermarket symbiotic. Three channels terminal forms coexist. Although domestic architectural tiles circulation channel model appears to be more complex, but the entire building tile industry, especially in high gear brand business channel model is nothing more than two, based in East China enterprises branch mode. Another regional agency model is based in Guangdong enterprises, such as Dongpeng. No matter the branch mode or regional proxy mode, the terminal is embodied in the form of a store brand or shop-in-shop.
This article is come from: http://www.chinawoodenflooring.com/index.php/ceramic-tile-market-situation-in-china.htm